The Hardest Voters to Reach Aren’t the Hardest to Find

Every district has a group of voters who shape opinion without ever going viral: the business owners who keep the local economy running. They talk to customers all day, guide employees, negotiate with vendors, and show up at the meetings where real decisions get made. They vote consistently, speak with credibility, and move the people around them.
Yet voter files don’t tell you who they are.
Our data identifies the business owners in each district and provides direct ways to reach them—including email, mobile, and their LinkedIn and X profiles. These are the voters who can amplify messages naturally, drive persuasion, and boost turnout.
When the employers are engaged, the community follows.

The Strategic Advantage Everyone Else Is Missing

Most campaigns target voters by age, party, or turnout history — and stop there. What they overlook are the business owners inside those same households: the people who hire, advise, serve, and interact with dozens of others every day. They are naturally influential and vote at high rates. Identifying them gives campaigns a targeting edge no poll, model, or voter file can match.

Traditional Data Stops at the Mailbox

Voter files show where people live — not what roles they play in a community. They don’t identify the voters who run businesses, lead teams, hire people, and shape daily conversations. Employer data adds depth your voter file can’t.

Who They Are

Business owners and founders, organized by industry and company size.

How They Vote

Turnout patterns across recent election cycles.

How They Influence

Their daily interactions with employees, customers, and local partners.

How to Reach Them

Email, mobile, and social profiles for direct engagement.

Household Data

Employer Data

Identify the Employers Inside Each District’s Voter File

District-level lists of business owners (10 to 1,000 employees) organized by industry and employer size. This reveals the voters who run companies and shape community conversation — without altering your voter file.

anonymized data table

ID

1001

1002

1003

NAICS Code

237210

237210

237480

Commercial Blog

Primary/Gen

Primary/Gen

Employees

45

4

7

Vote History

R

R

I

Party

Primary/General

Primary/General

General

Who Lives Where
Who Runs What
How employers connect in the community

When You Reach Employers, You Reach the Community

Employers vote at high rates and interact daily with employees, customers, vendors, and local leaders. When messages resonate with business owners, they spread naturally through everyday conversations.

01

Identify Business Owners

02

Understand Their Networks

03

Engage with Precision

Built for Strategists

Employer data integrated directly into your existing targeting workflow.

Data-Ready Fields

Privacy Compliant

District-Level Precision

See Employer Data for Your District

Get a district-level demo showing business owners, industries, and employer size.